Abercrombie & Fitch Co. Remains Strong Despite Former CEO’s Arrest

Company Shows Resillience Amidst Former CEO Arrest

Abercrombie & Fitch’s popularity continues to soar despite the recent arrest of former CEO Mike Jeffries, who now faces serious allegations of sex trafficking during his time leading the company. Jeffries, who once led the brand through its rise and subsequent controversies is accused of exploiting young men under the guise of modeling opportunities. These allegations bring a dark chapter of Abercrombie’s past back into the spotlight.

However, the brand has undergone a major transformation since Jeffries’ time, with CEO Fran Horowitz leading the change since 2017. She’s worked hard to revamp Abercrombie's image, shifting from Jeffries' exclusive policies to a more inclusive and polished approach that connects with today’s customers. Abercrombie now taps into a reimagined preppy style, blending nostalgia with trending designs that appeal to a new generation excited about wearing that iconic ‘A & F' label.

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Today, especially in this year of 2024, Abercrombie stores and online platforms are buzzing, fueled by a major resurgence of preppy style across fashion. Once a staple of the ‘90s and early 2000s, Abercrombie has made its way back into the mainstream with a refined edge that appeals to shoppers looking for timeless, quality pieces. Under Horowitz’s leadership, Abercrombie & Fitch is proving it can stay relevant and lead the way, even as old controversies resurface.

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Jeffries’ arrest adds a complex chapter to Abercrombie’s story, but under Horowitz’s direction,  the brand is on track, navigating this moment with confidence and progression.

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