Charli XCX "Brat" Named Collins Dictionary’s Word of the Year for 2024
"Brat" Named Collins Dictionary’s Word of the Year for 2024
Collins Dictionary has just named "brat" the Word of the Year for 2024. Popularized by Charli XCX’s hit album Brat, the term reflects a bold, ‘divaesque,’ and carefree attitude. Fans embraced the idea, turning "brat summer" into a defining lifestyle trend of 2024. This not only shows the power of the four-letter word “brat,” but also highlights the influence that authenticity has on Gen Z.
Known for her genre-bending pop sound and “cool girl” style, Charli XCX has built a reputation for pushing musical and social boundaries. With the power of sharp marketing and Charli XCX’s influence, "brat" quickly evolved from an album title to a cultural ideal. Collins experts tracked its rapid rise in their 20-billion-word database, declaring it as one of the year’s most talked-about words. It’s a clear example of how language, music, and marketing can combine to create global trends.
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